Nike unveiled a new breed of football boot - the Hypervenom - with the help of Brazilian sensation Neymar, at an event in Rio de Janeiro on Tuesday.
Specifically designed for agile attackers, and with input from the likes of Neymar, Zlatan Ibrahimovic, and Wayne Rooney, the latest football performance innovation has been built to help players create space quickly in and around the penalty area, and get their shot off from any angle.
In collaboration with the Santos star - who recently put pen to paper on a deal to sign for Barcelona after the 2013 Confederations Cup - the new boots have been designed to counteract the increased agility of opponents, with today's defenders now as quick, agile and skilful as many of the world's best forwards.
"Footballers today are quicker, stronger and more athletic than they've ever been before," said Phil McCartney, Vice President of Nike Football Footwear. "That's not just us saying it, the data backs this up.
"Players are covering more ground on the pitch which means space is tighter and the athletes told us they want to be quicker, not just in the foot race, but with the ball at their feet in tight spaces. The Hypervenom delivers that."
The distinctive orange and black boots are the first colour scheme in the new Hypervenom series, replacing the Nike Total 90s and will be worn on the pitch for the first time when England take on Brazil at the Maracana Stadium on June 2.
"They (Nike) showed me two models (of boots) and showed me this one, which I found really beautiful," explained Neymar at the press launch. "I like coloured boots. I always loved it."
The Nike Hypervenom boots will be available to buy from July 2013 at a retail price of around £160.
Check out the official advert - which features Neymar - below, and feel free to leave a comment about the boots in the message box provided.