Nike certainly know how to create an impressive advertising campaign, and things would be appear to be no different when it comes to the launch of their new Hypervenom boots.
Neymar and Wayne Rooney will both wear the snazzy footwear in Sunday's glamour friendly between Brazil and England in Rio de Janiero, and the new commercial in which the boots star will have defenders quivering in fear.
The Hypervenoms take on the form of a scorpion in the cool ad, before the studs transform into the teeth of a python and a menacing snake eye shoots daggers down the camera lense.
They would certainly appear to live up to their tagline of 'Deady Breed' - and we shall discover on Sunday how dangerous the Hypervenoms can be.
Watch the commercial in the video below, and tell us about some of your favourite football boot advertisements...