'Este Crack Sale Gratis' screams the front page of Marca this morning. 'This Superstar Is For Free" is the translation - and the figure adorning the Madrid daily's front page is one Jesé Rodriguez.
With the summer transfer window looming it is no surprise to see Real Madrid linked with plenty of big money moves - the Sunday Times even went as far as claiming Los Blancos were willing to shatter their own world transfer record and snap up Tottenham's Gareth Bale for an eye-watering £85 million.
But there's a good reason why Marca are questioning the need to spend big this summer when they have a rough diamond under their very noses.
The young Spaniard scored an absolutely sensational solo wonder goal playing for Real Madrid's 'B' side against Alcorcón on Sunday.
Picking up the ball out wide, he dribbled his way through a host of players before cooly slotting the ball past the 'keeper to make it 4-0.
Having been frustrated with his lack of progress towards the Madrid first team - the 20-year-old has played just nine senior La Liga minutes in his career - he has reportedly being eyeing the exit at the Bernabeu.
"Zidane doesn't think Jesé Rodríguez should leave", Madrid president Florentino Pérez revealed today in the aftermath of Jose Mourinho, who doesn't have an excellent track record of nurturing young players, leaving the club.
With goals like this, it isn't hard to see why the great man is backing him to shine.
And with an £85 million move for a player who bears an uncanny resemblance to Cristiano Ronaldo on the cards, wouldn't it be cheaper to give the 'new Ronnie' a shot?
Check out his ace goal here: