True to form, one of Spain's biggest clubs is at it again.
This time it is the turn of Real Madrid as they pull out all stops in their efforts to sign one of world football's biggest stars, this time the brilliant Welshman, Gareth Bale of Tottenham.
French legend Zinedine Zidane, who now works in a technical capacity for the Spanish super club has been at it again in the press, waxing lyrical about the quality of the player and what it will take to lure him to the Santiago Bernabeu.
The Daily Mail quoted Zidane as saying, "The talk about Gareth Bale is not a surprise, it is impossible to have the season he just had and not be linked with the biggest clubs in Europe.
"If any club is going to tempt Spurs, then it will take big money - maybe even record breaking money," he said.
After reading this latest glowing appraisal of the Welshman, I got to thinking and arrived at this simple question, Haven't we all been here before?
It is the usual summer guff that we hear from the big two powers in Spain, whether it be Madrid or their Catalan rivals Barcelona and it works along a pretty simple formula.
High ranking club official, in this case Real Madrid President Florentino Perez comes out and declares that a player (in this case Bale) is the main transfer target for the club this summer and is the man that can lead the club back to the top of the domestic and european game.
Once the chief powerbroker has had his say, it then filters down through all levels of the club, in this case the sporting director Zidane claiming what an unbelievable talent the player is.
Next along in the line is the current playing talent at the club, who then waffle on about how much they want the player to be with them next season.
In this instance it was the turn of player Sergio Ramos, the Spanish International fullback and one of the first names on the team sheet week-in, week-out in the Spanish capital.
Ramos was quoted by The Sun as saying, "Gareth Bale is a Real Madrid-quality signing. He has had an exceptional season. He can punish any team in the world and has the footballing qualities we look for in Madrid.”
"I am sure that Madrid will not be the only team that want to sign him - but he is the right mould for us."
It may be just me, but I am getting tired of the constant pressuring and wooing of players who are under long-term contracts at their current clubs by cashed up giants who seem to be in the business of unsettling players in a bid to convince the player to manufacture a move away from their current club.
One does not need to look back too far into the past to see these two giants of the world game attempt to manipulate and convince players of other clubs to leave their surroundings through this method of 'flattery by media'.
Who can forget the constant charm offensive a few summers ago when Barcelona were trying to secure the services of then Arsenal captain and talisman Cesc Fabregas.
Players such as Xavi, Andres Iniesta and company were all over the media saying how they were desperate for their world cup winning team mate to join them in Catalonia, practically driving a wedge between the then Arsenal captain and his club.
The move eventually occurred, as may the Bale move to the Bernabeu, but surely we can expect a greater level of respect from these two giants of the game?
Technically there is nothing illegal in what these clubs are doing as they attempt to sign these players but ethically I am willing to pose the question, Is this how two clubs of such repute should behave in their transfer market dealings?
Instead we will just be left with a summer of utter mush being spilt from the mouth of some of football's heaviest hitters and the high likelihood that one Gareth Bale will eventually trade in one white shirt for another.
Which player will be the one wooed in a similar manner by one of these sides next season?
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