Football

Manchester United's Uruguayan signing: A marketing move?

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Manchester United signed Uruguayan youngster Guilermo Varela on a five year deal recently. And the first signing in David Moyes' regime provokes more questions than answers.

Who is Guilermo Varela? 

The 20-year-old Uruguayan is a right-back, however his performances at club level haven't raised many eyebrows, as he's appeared only two times for Club Penarol. 

Manchester United's right-back slot is secure with Brazilian Rafael da Silva and competition is provided by the versatile Phil Jones and Chris Smalling.

The new arrival is no match to the three players who are currently in contention for the spot. At 20-years of age he might be an unfinished product, but even with an enormous improvement in his playing abilities, a first team spot is looking like a distant dream.

A player who finds it hard to earn playing time in Uruguay makes a move to one of Europe's biggest clubs. He isn't a 17 or 18-year-old wonder-kid making rapid strides in his home country.

He's also spent time on the treatment table after suffering ligament damage. This begs the question, is it wise to invest in such an inexperienced, injury prone player? 

Apart from impressing in few U-20 tournaments, the player has failed to carry that performance in senior competitions. He is no way near to a Uruguay national team spot and looks unlikely to break anytime soon as well.

Even established South American players finds it hard to match the Premier League requirements. So the logic behind the signature is crystal clear. Manchester United are a global brand, and the marketing team has found that Uruguay is an attractive option. 

After all expanding the fan base in global market is not a bad thing.

 

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Topics:
Football
Premier League
Manchester United

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This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

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