Tottenham winger Gareth Bale is looking to trademark his goal celebration gesture, which could earn him up to £3m a year if successful.

The 23-year-old has filed an application to the Intellectual Property Office to trademark his goal celebration gesture of the number 11 [his shirt number], inside a heart.

He first showcased this logo in 2010, and in two months an independent tribunal will decide whether or not he can trademark the logo.

Nigel Currie, director of sports marketing agency brand-rapport, said: "The possibilities are huge for Gareth Bale. Once he has that right he can cash in on it and become a more well-known player.

"A third of his overall income could be made from his image rights, potentially up to £3million a year."

The Welshman has applied for the use of the logo for footwear, headgear, jewellery and clothing.

Bale, who often celebrates scoring goals by making a heart symbol with his hands, appears intent on becoming globally recognised for the logo.

Strongly linked with a move to Real Madrid this summer, it remains to be seen whether he will still be plying his trade at White Hart Lane next season.


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