Double Olympic Gold medallist Victoria Pendleton is getting back to enjoying chilled out bike rides in retirement and is set to star in a new national TV ad campaign promoting the "Joy of Cycling".
Pendleton, who has sponsorship agreements with Oakley sunglasses, Halfords and O2, will collaborate on a range of cycling-themed ads for the mobile phone provider.
And the former-World Champion recently spoke about the campaign at a question and answer session at Oakley Covent Garden on her work promoting cycling participation.
The O2 Priority Sports package will offer deals on Pendleton's range of bikes at Halfords, and 20 per cent off Oakley sunglasses.
Pendleton recently revealed her pleasure at getting out for relaxed rides around the country after her retirement from the fast-paced world of competitive cycling.
And the "Joy of Cycling" TV ad sees the Olympic star ride around London on her bike, enjoying summer and extolling the health benefits associated with getting around town on two wheels rather than four.
Mark Stevenson, head of 02 Prority and sponsorship, said: "We hope to encourage millions of people to get on their bike and have fun, whether that's racing or going out for a leisurely ride on a sunny day."
The former-Strictly Come Dancing star has also been working with 02 on a new Tracks app that lets fans download selected playlists - including Pendleton's featured "top 10 training songs".
Check out the "Joy of Cycling" TV ad starring Pendleton below...