Olympic cyclist, Jess Varnish, is urging more women to ditch their car and get in the saddle of a bike.
The proportion of women getting involved in cycling is declining despite the success of the Great Britain cycling team in recent years.
This weekend, Bromsgrove women are the targets as there are two rides being held as part of the Big Breeze Bike Ride in the area.
Varnish told the Bromsgrove Standard: "The best thing about cycling is that anyone can do it, and in whatever form they like.
"I’m looking forward to seeing more women riding bikes and, most importantly, enjoying every moment.”
There are many benefits for cyclists, with arguably the biggest one being that cyclists can save £500 a year, compared with driving or taking public transport.
Statistics also show regular cyclists take fewer sick days and are happier, so perhaps office managers should be persuading their workers to cycle.
Varnish took part in the Olympics last year but was unfortunately disqualified along with Victoria Pendleton in the first round of the women’s team sprint.
The 22-year-old does have a gold medal from the 2011 European Track Championships, and took silver home at the World Championships in the same year.
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