The reason for the McMahon family’s on screen return has been revealed as a tactic to improve the dwindling ratings of late.

According to the Wrestling Observer Newsletter, the USA Network, which is the home of WWE’s Monday Night Raw, requested that the McMahon family is written back into the story-lines to help increase ratings.

The ratings for Monday Night Raw have steadily decreasing since the end of the Attitude Era but one thing that has always remained a ratings booster is appearances by members of the McMahon family be it Shane, Stephanie or Vince.

Stephanie and Vince McMahon have both returned to Raw in a power struggle storyline between the Vince and his real life son-in-law Paul ‘Triple H’ Levesque. It is believed that the storyline will culminate in a match between the two at the SummerSlam pay-per-view where the winner will gain control of the WWE, therefore retiring the onscreen character of Mr. McMahon.

Vince has been trying to retire his onscreen character for almost a decade, writing himself off TV on multiple occasions. The most memorable attempt Vince made to retire his character came in 2007 when his limo exploded supposedly with him inside it. The storyline was abandoned and Vince did return almost immediately after.

However, this time could be different, as the storyline is said to be following reality, where Vince is slowly handing over more power to Triple H. Vince believes that this could be his opportunity to write himself out of the power role on WWE TV at the same time as handing over more of his backstage duties to his son-in-law.

The return of the McMahon's has already improved ratings in the few weeks since their return and the USA Network will hope that the ratings will continue to rise as the storyline progresses.


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