Tennis

Laura Robson set to bank £1m following Wimbledon success

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Robson bowed out of Wimbledon at the fourth round (©GettyImages)
Robson bowed out of Wimbledon at the fourth round (©GettyImages).

Despite her fourth round elimination to Kaia Kanepi on Monday, England's newest tennis starlet Laura Robson looks set to bank an incredible £1m following her successes this year. 

Robson's current of court earnings are thought to be in the region of £300,000 and £500,000, but Nigel Currie, director of sports marketing agency Brand Rapport, believes that following her Wimbledon success this year she has the potential to double those earnings in the next year. 

Currie said: "Laura is very hot property. She's very young. good looking and very personable. This Wimbledon is vital as she has shown she can win matches. There are big money sponsorship deals that the men can't do."

And Currie highlighted that the emergance of a successful female English tennis player will only work in Robson's favour when it comes to acquiring new sponsorship details. 

"Britain hasn't had a top woman player for a generation. There will be sponsor offers flooding in after this (Wimbledon). Marketers look for potential. She has shown she has something about her," added Currie.

Robson's rise to tennis stardom began at the age of 13, when she won the Wimbledon girl's event, despite the fact she didn't hold a seeded ranking at the time of victory. The win shocked the tennis world, and many then tipped Laura to become one of England's top female tennis players. 

Her success continued through the years, until 2013, when she entered her first senior Wimbledon. In the first round she was drawn against number 10 seed Maria Kirilenko. Robson pulled of a surprising victory, beating highly fancied Kirilenko in straight sets. 

She then progressed further in the competition, beating Duque-Marino and Marina Erakovic in the second and third rounds. But she crashed out to Estonian number one Kaia Kanepi in the fourth round.

But despite this loss, Robson can only go on and achieve bigger things in her tennis career. She is likely to be seeded in the top 30 for the first time following her Wimbledon success, and she will also be seeded in the US Open. This is a far cry from the junior that began playing at the age of seven. Progression indeed. 

 

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Topics:
Wimbledon
Laura Robson
Tennis
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