The iconic West Country derby between Bath and Gloucester will be the first fixture of the eagerly anticipated 2013 J.P Morgan Asset Management Premiership Rugby 7s Series, Premiership Rugby have confirmed.
The series will start on Thursday 1 August, with all the action broadcast live on the new BT Sport channel, which also launches that day.
Phil Winstanley, rugby director for Premiership Rugby, spoke of his excitement about the upcoming series in a press release sent to GiveMeSport.
"We've had three sensational seasons of the J.P. Morgan Premiership Rugby 7s and the fourth instalment is set to be a cracker," he said. "More than 20 Test players featured alongside some stars of the future last season so it is clear that our clubs are desperate to get the first piece of silverware of the season in their trophy cabinets.
“We are delighted to see that the whole of the Series, including the Final, at Bath on 9 August, will be broadcast live on the new BT Sport channel.”
Also on the opening day will be the match between Exeter Chiefs and Worcester Warriors.
Rugby 7s has been selected as an Olympic sport to be introduced in 2016 and Hetty Sowerby, who is head of sponsorship at J.P. Morgan Asset Management, is hoping that will add to the growing number of people taking an interest in Rugby Sevens.
“It’s a very exciting time to be involved in Rugby 7s as it continues to grow in popularity not just here in the UK but internationally as well,” he added in the press release.
“With the inclusion of the sport in Rio 2016 we hope that our tournament, now in its fourth year, continues to fuel the appetite and passion that we’ve seen develop for the game in the last couple of years.”
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