Chelsea, Arsenal, Manchester City and Liverpool target Stevan Jovetic is available for £27million.
The Montenegro international has been heavily linked with a move away from Fiorentina this summer, with Premier League clubs and Juventus keen on the player.
And, The Sun reports that Jovetic – who has made it clear he wants to leave the Viola - has a £27million buyout clause in his contract.
“Of the top players in Europe, Stevan is the best value striker on the market right now,” a source close to the player is quoted as saying in the paper.
Fiorentina president Andrea Della Valle concurs with the paper report, revealing that it’s €30million or nothing from the interested parties when talking specifically about Juventus.
"They must give us €30million or nothing. Otherwise we will give him to someone else," he told Mediaset Premium in Italy.
"It must be understood if they (Juve) have money or not. In my opinion they have. We don't accept players. And we won't go under €30million."
Arsenal were reported to be favourites for the player in June, although manager Arsene Wenger was reluctant to meet the Serie ‘A’ side’s asking price.
The Gunners were light in attack last season, with Olivier Giroud the only senior central striker available. Either Theo Walcott or Lukas Podolski filled in when required at the Emirates Stadium.
However, that looks set to change this summer, with both Jovetic and Gonzalo Higuain both reported to be on the Arsenal radar.
The report back in June also claimed Chelsea could capitalise on the reluctance of their capital rivals to spend big on Jovetic, and bring the player to Stamford Bridge instead.
Jose Mourinho has returned to the club following Rafa Benitez’s departure, and has been linked with a number of forwards including Edinson Cavani and Hulk.
Jovetic is another name on the list, and Chelsea look sure to be a title challenger next season.
The Sun claims it’s Manchester City who are ‘cranking up their interest’ in the player however, but whoever meets the asking price first will be best placed to sign the player.