'El Madrid da por renovado a Jese' - the main headline coming from Spanish sports daily Marca just two days ago.
The meaning? That Real Madrid are keen to keep hold of their highly-rated young starlet Jese Rodriguez - hailed the new Ronaldo - with talks to extend his contract happening imminently.
This should be great news for the Madrid faithful who love to see players like Rodriquez come through the ranks and becoming a cult hero.
He has a similar playing style to his idol, Cristiano Ronaldo, loving to have the ball at his feet and taking on defenders.
More often than not he will go past them with ease, leaving the defenders bamboozled with his quick feet and electric pace.
He is the type of player a crowd loves to watch and he seldom disappoints. Having scored 13 goals and assisted seven in 23 matches for Real Madrid Castilla during the 2011-12 season, he had already started to make a name for himself.
Last season he netted a further 22 goals in all competitions for Castilla - making it clear he is ready to make the next step-up in his career.
But with just one year left in his contract with Madrid after this summer, Los Blancos have left themselves in a very precarious position.
A number of other clubs have expressed an interest, most notably Tottenham Hotspur, and with the lure of regular first-team football away from the Bernabeu, the future star may be seriously considering his options.
Jese has refused to commit his future to the capital side commenting in the press: "I want to play, and I don't know if I'll get many minutes in the Real Madrid first-team.
“I don’t know what the club wants with me. I assume they will want to offer me a renewal but I don’t know what I will do. I’m not going to lie about it," conceded Rodriquez.
Real are in desperate need of some home-grown talent turning into first-team stars, after letting go of the likes of Juan Mata and Robert Soldado in recent years - both of whom have made a name for themselves elsewhere
Last season they let Dani Carvajal - another bright prospect - go and ply his trade in the Bundesliga despite being short of cover in the right-back position.
Former manager Jose Mourinho opted to play Michael Essien whenever first-choice right-back Alvaro Arbeloa was not available.
However, with head of football Zinedine Zidane taking charge from next season, it looks like Madrid are heading in a new direction.
Zidane has voiced his admiration for Jese in recent meetings with the president Florentino Perez, making it clear he wants the talented striker to stay - backing him to break into the first-team next season.
With the capture of Isco and the impending arrival of Asier Illarramendi, along with Alvaro Morata, Nacho and Carvajal, Real are looking to build a core of young Spanish stars for the future.
They would do well to incorporate Rodriquez into this group of young players, to add both quantity and depth to improve the Real Madrid team.
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