This upcoming season, Arsenal will be sporting a new away kit, which is reminiscent of more victorious times.
The new kit was unveiled with the tag line 'Our style. Our time.' underlying the designers' desire to have the tradition of Arsenal meet modern fashion trends.
The traditional away colours of blue and yellow have been used to produce a collared shirt which replicates the polo shirt - a style highly popular with the younger generations and 'reflects the best of London style from fine gentleman’s tailoring to urban street wear.'
What is most noticeable about the kit is how similar it is to the away kit worn by the 2004 Invincibles, and how the yellow and blue hooped socks akin to those during the jubilant reign of Herbert Chapman in the 1930s.
It is, in fact, a very smart looking kit, however, it does seem as though it is trying to shadow the fact that Arsenal haven't won a major trophy for eight years now, by presenting people with a piece of triumphant nostalgia.
Of course with nostalgia comes happy personal associations, but it feels like a ploy - trying to calm and deceive frustrated Arsenal fans with superstition, as if by wearing this new kit, Arsenal will be the team they once were. Well that didn't seem to work when Wenger brought back Jens Lehmann and Sol Campbell for short spells.
What was also peculiar about the launch was how the kit was modelled by the six young British stars in the Arsenal squad: Jack Wilshere, Theo Walcott, Alex Oxlade-Chamberlain, Keiran Gibbs, Carl Jenkinson and Aaron Ramsey.
One might argue that this was a nice touch by the club - a British club showcasing the young British talent they have to offer - but yet again it felt as if the club were trying to allude to the past where Arsenal were more successful with a strong British spine with the likes of Tony Adams and his famous back four.
The problem is that the British players at the club aren't as good as they were in the past - no doubt some have the potential to be Arsenal greats, however. Furthermore, it is not the kit that's going to help Arsenal end their trophy drought but the players they put in them, and if they want to mount a serious challenge for any trophies this season, Arsenal are going to have to bring in some big names; and fast.
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