Following the transfers of Victor Wanyama and Wilfried Bony to Southampton and Swansea City respectively, the majority of the footballing world is still a bit confused as to how these so-called 'little' teams are managing to sign such big talents.
A lot of bemusement has met the signings made by clubs such as Swansea, Southampton and Norwich City, but surely they should be commended for their ambition.
Seeing Swansea spend £12m on a striker who scored 53 goals in 73 appearances for Vitesse Arnhem of The Netherlands and Southampton splash out a reported £12.5m on Celtic powerhouse Wanyama, it just shows that these clubs aren't content with simply staying in the division, but to become a force at England's top table, which is refreshing for English football.
Swansea are entering their third season in the Premier League following their promotion in 2011 and have progressed well the last two years in the league.
They also have a League Cup to their name after a very impressive campaign under Michael Laudrup. They will compete in the Europa League next season but want to better last year's efforts, which the same can be said of Norwich and Southampton.
Norwich have also now been back for three seasons and their signing of forward Ricky van Wolfswinkel from Sporting Lisbon and rumoured capture of Fabio Quagliarella from Juventus showing they mean business and are aiming for a top-half finish next season.
Southampton earned back-to-back promotions to the Premier League and enter their second season back in the top flight after an impressive return, finishing 14th last season.
They have already signed Dejan Lovren from Lyon and Kenyan captain Wanyama, and on Friday tied down teenage sensation Luke Shaw to a five-year contract.
They have outplayed a lot of money and have also got the services of Uruguayan Gaston Ramirez to call upon who had an injury-hit first season in English football.
Three ambitious clubs who have all had their fair share of pain and heartache over the years. They have a lot in common, with all three being in the lower divisions of English football within the last five years but have fought their way back up the football pyramid in an admirable way and are now trying to push on in the top tier for even more success.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://bit.ly/12evFlH
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.