Stating his ambitions, Reading owner Anton Zingeravich has made it crystal clear that he is eager to return to Premier League football as soon as possible.
In addition, the Russian owner has enforced these ambitions by making some summer signings. Currently, Reading have signed former Real Madrid winger Royston Drenthe.
The 26-year-old racked up 46 league appearances for Madrid, meaning he could be a key player for the Royals title bid next season. The Royals also added USA international Danny Williams to their squad from German side Hoffenheim.
Reading are also said to be interested in Celtic striker Gary Hooper, who is expected to make a move from Celtic Park this summer. However, Reading will face competition from Queens Park Rangers to sign the striker who has attracted attention from clubs due to his impressive goal rate.
Reading faced a torrid time in the English top flight in the previous campaign, finishing in 19th position with 28 points.
The Royals never looked as if they could pick up a consistent rhythm of winning games. Their away form was the main reason for their downfall - only picking up two wins on the road all season.
However, the Royals participated in some thrilling fixtures packed with tension and excitement in a roller-coaster journey for their supporters: including an astonishing 3-2 victory over West Bromwich Albion, with the Royals netting three times in the remaining ten minutes of the match, stealing victory from the clutches of Albion leaving them shell-shocked.
Another exhilarating encounter occurred at the Madejski stadium in a seven-goal thriller with Manchester United; however, the Royals lost the game 4-3.
But Reading are bidding to return stronger than ever after gaining a year of experience in the top flight. Reading owner Zingeravich has set his sights on the title.
"Of course the ambition and the objective is to win the league. That's the only thing that we, as a football club, want to achieve," he told Sky Sports. "We've done it before, so the players and the staff know what needs to be done to win the league. But now we've also had the Premier League experience.
While there will be fierce competition from many big clubs in the Championship attempting to make it to the Premier league Reading are up there with the favourites for promotion.
However, with ambition shown by manager Nigel Adkins and owner Zingeravich, the Royals may look to strengthen their squad further with some new additions - as well as being hopeful on keeping hold of their first-team stars.
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