Manchester United want to reintroduce the words 'football club' to their official team badge, in the hope of playing down any recent business ventures.
The new chief executive Ed Woodward is keen to highlight the sporting institution's history over the coming years, whilst insisting that the Glazer family - a syndicate of oil and food magnates - will continue their ownership of the Red Devils.
The football reference was removed from the logo seven years before United's latest change of ownership, in 1998, but Woodward and joint chairman Joel Glazer have confirmed that they want to bring it back, according to various Sunday papers.
"I didn't like that change of badge. Joel didn't like that change. We will look at that and have a think about that. We are a football club, not a business," Woodward insisted.
"I described it to our staff that we are a 135-year-old club and that's what you have to remember. We are a football club, a club with a capital C.
"Strapped to that is a commercial business that's going to fund a lot of the player purchases going forward here and we have to be supportive of both.
“We've got to make sure they co-exist together but don't impact each other and that's where we are trying to balance it."
The decision would please many United fans, who were furious at the badge's simplification at the start of the digital age, but some are still hopeful that the Glazers will sell the club in the near future and clear the heavy burden of debt at Old Trafford.
However, the American proprietors have been lauded by both Sir Alex Ferguson and David Moyes, with Woodward - as well as his experienced predecessor David Gill - maintaining that the Glazers will not sell United, despite their new £1billion valuation.
"They are long-term owners, together with our other shareholders," he added.
"They first bought the club eight years ago and there won't be any change for many, many years."
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