So it's thats time of year again where every Arsenal fan will be waiting in hope of a miracle, endless scouring of the transfer news looking out for who will supposedly be the next big signing to arrive at the Emirates Stadium.
Of course in season's past, this wish has not been completely fulfilled, with Lukas Podolski and Santi Cazorla being the only major recruits to ruffle a positive reaction from the clubs supporters.
But while this calibre of players do meet the standard, there's been a missing ingredient in a Gunners side which has come up short in the Premier League and failed to step up to the mouth watering football displayed by the famous invincibles team of 2003/04!
So what is the answer to Arsenal's shortcomings? Is Arsene Wenger losing his touch, or maybe his mind?
It would seem so with last season's celebrations of finishing in fourth place.
Can Arsenal really allow themselves to be satisfied with qualifying for the most elite tournament in Europe by scraping just enough points to safely perch themselves in fourth, season in, season out? I don't think so.
With Ivan Gazidis speaking out about the Gunners financial spending power this summer, the changes remain to be seen.
However if Arsenal are to follow up on their word and manage to rope in a few top, top quality signings, will this allow Arsenal to ditch fourth spot once and for all and storm there way to the summit of the Premier League?
Arsenal's future success lies within Wenger's ever confusing mind, as the board throw their trust at the Arsenal manager like its going out of fashion.
Whilst confusing with his transfer business and tactics at times, Wenger is still a man to be respected throughout football for his past achievements and that goes without saying.
This transfer window is crucial for Wenger to make his mark this season and show that this old dog has life in him yet!
So with Gonzalo Higuain seemingly on the back-burners, reports suggest Arsenal are whipping up a £40 million bid for the controversial Liverpool forward Luis Suarez.
If we cast our minds back to players such as Emmanuel Adebayor and William Gallas, it was well publicised that Adebayor was a big character in the changing room as was Gallas, and Wenger eventually found the ego's of these two players too hot to handle.
He eventually opted for a peaceful life and opened the exit door at the Emirates allowing these players to leave.
So the question is: could Wenger handle the likes of Suarez day in, day out?
I would hope so given his undeniable talent! Although Suarez would add an extra dimension up front thats been missing since Thierry Henry, is he seriously worth the hefty £40 million price tag? That question remains to be seen.
If Arsenal add a midfield enforcer, an attacker to strike fear in opposition, a well needed defender as backup, as well as a goalkeepking competition for Wojciech Szczesny, which would all have to be an improvement on the current squad.
If they can add the above, I believe they will be in the mix at the top along with Chelsea, Manchester City and Manchester United!
The managerial changes in the so-called top four barring Arsenal has given reason for optimism among the Gunners faithful, but in reality Arsenal should not be concentrating on anything other than themselves regardless of what's happening around them.
So far this looks to be the case with the 7-1 pre-season victory over Vietnam.
So can Arsenal compete with the best this season and end that much hated trophy drought? Well with some well spent money and the right tactics, my fingers are well and truly crossed and here's hoping Wenger and co pull it out of the bag!
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