Despite its rich history of previous legends and heroics of George Best, Eric Cantona, Peter Schmeichel and Roy Keane, Manchester United has failed to attract most star players linked to it. In fact, United's only major coup in the recent transfer windows has been Robin van Persie - a complete and formidable striker which was bought on a discount.
The fact is United were never willing to pay the premium for players was due to Sir Alex Ferguson's policy and valuation. Apparently, that is about to change.
By bidding for Cesc Fabregas at £30 million, that speaks volume as to how much United has changed since Ferguson's departure. In addition, rumours are violently spreading about United arranging a £60 million mega bid for Gareth Bale.
These are exactly policies and cultures which Sir Alex has tried to avoid over the years. As a result, we failed to land jewels like Eden Hazard, Carlos Tevez (re-signing), Luka Modric, Fernando Torres (before he joined Liverpool) and so on.
United are entering a new age and by considering a £60 million bid, it is pretty evident that the club is now ready to break free from Sir Alex's shackles on transfer policy. The question now is, will this ever work?
So far, the only reason Chelsea and Manchester City have been able to get the players they want is due to money and never for the love of the club. Should United do the same? Digging deep into their pockets for these kind of players?
History has always said otherwise. Successful signings like Nemanja Vidic, Cristiano Ronaldo, Patrice Evra, Michael Carrick and Phil Jones have never failed to impress and now Wilfied Zaha looks like a great bargain as well so far.
Nevertheless, having Bale and Fabregas over to United will spark a new chapter in the Red Devils' history. It means United will no longer concede to clubs paying a premium for players just to land their signatures.
In the end, it's all up to David Moyes to decide how he wants to shape the new United team. Whether it is to battle-it-all-out for a known star with cash or to buy cheap and turn that player into a great.
To me, it's about time United break free from their transfer policy. Due to inflation, we can no longer value players like how we used to back in the 2000s. Plus, it's always better to see the extra cash being invested into players rather than the pockets of the rich owners of the club.
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