The presentation of a new signing is meant to be a momentous occasion for both the player and the club.
Real Madrid and Barcelona are famous for their ability to put on glamorous affairs, with the fans and media going crazy for a glimpse of the signing in his new kit.
Brazilian club Cruzeiro have decided to do it differently.
After announcing the signing of Julio Baptista from Malaga, the club were eager to show off their new acquisition to the fans.
However, the occasion was somewhat marred by the strange sight of the former-Arsenal man turning up in a heavily-armoured car.
Cruzeiro officials were unsure how the fans would react to their latest signing and deemed the car necessary.
Security seems to be such an issue in South America that even the player known as 'The Beast' needs bomb-proof protection.