People living in Hackney are about to experience a very different type of shop to the area – an NBA ‘jump shop'.
Chicago Bulls star Derrick Rose gives the NBA fans living in East London the opportunity to grab themselves a free pair of his sneakers.
As part of the Adidas ‘D-Rose Tour’, the 24-year-old visited the UK while traveling around Europe to give fans the opportunity of a lifetime.
The agency TBWA constructed the unorthodox styled shop stocked with hundreds of pairs of Rose’s 305 Adidas trainers.
All they have to do is jump ten feet and grab the shoes from the shelf – as high as the American would have to jump to reach the basket.
Fans will also have to beat a 24 second time limit – the amount of time it takes to make a play in a basketball game.
Adidas invited fans to the store using the social networking sites Twitter and Facebook.
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