GiveMeSport spoke exclusively to in-form England batsman Ian Bell as he took time out of his preparations for the third Ashes Test to help out at an Asda Kwik Cricket community event.
Bell, who will hope to etch his name into cricketing folklore with a century in three consecutive Ashes matches, appeared at the event alongside England colleague Jonny Bairstow and spoke of his enthusiasm at promoting the sport among the younger generations.
"It's good to do a great job with kid's cricket," he said. "It's absolutely brilliant. To come to days like this is good to see."
The Asda Kwik Cricket scheme looks to keep children healthy, encourages them to bond and also to develop a strong affinity for the sport.
Bell, who was on-hand to deliver expert coaching and sign autographs, was clearly impressed by the children who attended the event and heralded the impact that the Ashes is having on people from across the nation.
"The knowledge is incredible. The Ashes just shows what it means to everyone in the country, generation after generation. It's really good to see that."
The third Test begins at Old Trafford on Thursday and a win for England will see them clinch the series after victories at Trent Bridge and Lord's.
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