The Premier League was expected to be the big winner of the summer transfer window as a result of its astronomical new television deal, but the transfer market trend so far seem to tell a different story.
The League will supply a total of around £5.5billion [€6.4bn] in broadcasting rights over the next three seasons. With the league champions set to earn around £100m [€116m] in 2013-14 just from broadcasting.
England seemed a certain destination for many of the globe's top stars. But while the increased revenue has led to the capturing of the likes of Ricky Van Wolfswinkel, Leroy Fer and Wilfried Bony by mid table clubs such as Norwich and Swansea, the big guns in England's top-flight have been painfully frustrated.
Every top class target has evaded last season's top four clubs. Thiago Alcantara, Isco, Edinson Cavani, Radamel Falcao, Robert Lewandowski and most prominently Gonzalo Higuain.
Arsenal are yet to make a splash in the market and Manchester United are destined to endure a tough time trying to sign a world class midfielder.
Manchester City - after losing the title to their inner city rivals - were destined to go on a reckless spending spree, and at a combined cost of over €50million for Stevan Jovetic and Alvaro Negredo seem to have come from desperation, as these players are considered inferior to their predecessors Mario Balotelli and Carlos Tevez.
Meanwhile Chelsea who were interested in bringing either Falcao or Cavani to Stamford Bridge have failed due to one or the other reason, but they seem to be the only club which has done some smart business in the top-flight with the signings of Andre Schurrle, Marco van Ginkel and Cristian Cuevas for a combined €32million.
Spurs have also had their fair share of disappointment in the transfer market, with the club's long term target Joao Moutinho moving to free spending Monaco with a fat cheque going in favour of FC Porto.
If there are concerns of big names not arriving to the Premier League, there is also the transfer saga of last season's star performer Gareth Bale being pursued by Spanish giants Real Madrid.
A glance at "recent" market activity paints a worrying picture for the Premier League prospects of reasserting themselves as the dominant force across Europe. But, at the same time if you take a look at the spending powers of the Premier League clubs in the last five years, English spending is quite impressive.
Just alone on forwards the top four clubs in the league have spent a hefty amount of money. Manchester United has spent close to £72million, Manchester City pretty much seem to have an ocean of funds who have spent a ground jerking £265million, Chelsea close to a £100million and even Arsenal have spent £42million.
The Premier League already has its fair share of charismatic set of players such as Sergio Aguero, Robin Van Persie, Wayne Rooney, Eden Hazard, Juan Mata, Luis Suarez and David Luiz to name just a few.
The league has also noticed emerging stars such as Lukas Podolski, Miguel Michu, Romelu Lukaku, David De Gea and Javier Hernandez whose market valuation has almost doubled (I am being hypothetical here) in the past season(s).
And, as history suggests the Premier League has also unearthed diamonds such as Cristiano Ronaldo, Frank Lampard, Patrice Evra, Cesc Fabregas and quite notably Gareth Bale who is subject to a world record transfer bid.
Even though the Premier League's top clubs such as United, Chelsea and Arsenal may not have been hyper active in the transfer market so far this season, there is still time left for the window to close and with so much talent already in England, there shouldn't be any concerns of top class players opting to ply their trades elsewhere.
Let us know what you think 'is the Premier League really losing its appeal for big names?'
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