Football

Pele joins Subway as Famous Fan ambassador

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Subway have announced Brazilian legend Pele has become their latest global ambassador for the sandwich chain.

The 72-year-old will appear in the company's advertising material in the lead up to the World Cup in Brazil next summer as part of a multi-year agreement. 

The former World Cup icon becomes the latest name to join the company and will appear with the likes of Michael Phelps, Nastia Luikin, Ryan Howard, Mike Trout and Carl Edwards as a Famous Fan ambassador. 

Pele, who made over 630 appearances for club side Santos, has revealed his favourite Subway sub is the tuna on Italian bread with lettuce, salt and pepper. 

Pele said: “I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives.” 

Subway boasts more than 1000 sandwich shops in Brazil, and the deal is the latest endorsement for Pele with the World Cup and the Olympics just around the corner. 

Subway's CMO Tony Pace said: “Audience size is an issue across traditional media, but one of the things that has held up quite well is sports viewership.”

 

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This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

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