Cycling

Tour of Britain announces ITV and Eurosport deal

Tour de France winner Chris Froome (©GettyImages)
Tour de France winner Chris Froome (©GettyImages).

This year's Tour of Britain is to be televised live by both ITV4 and British Eurosport, it has been announced. 

The news was revealed on the event's official website, and follows a great few years for British cyclists, both in the velodrome and on the road.

With two consecutive British winners of the Tour de France, cycling has become more and more popular recently. And this increased exposure of more tours can only be a positive thing for the sport.

Hugh Roberts, Chief Executive of race organisers SweetSpot Group, has spoken about this new broadcasting contract.

He is quoted on tourofbritain.co.uk, as saying: "We are delighted to once again be able to confirm live television coverage for The Tour of Britain.

"The increased coverage in 2013 will ensure that spectators now have a choice of ways to watch The Tour, showcasing our venues, stakeholders and partners to a greater audience than ever before."

ITV's highlights packages of last year were deemed to be very successful, and this increase in air time will enable fans of the sport to catch even more of the event.

The Tour of Britain takes place from the 15th-22nd of September, commencing in Scotland, and finishing in London.  

Chris Froome won the Tour de France last month riding for Team Sky, a year after Bradley Wiggins's victory in the same race for the same team.

 

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