9. Alan Shearer - £15m | Blackburn Rovers to Newcastle United in 1996
Having caught the eye with a string of fine displays at Euro 96, Shearer secured a big-money move to the north east with boyhood club, Newcastle United.
Having finished as runners-up in the race for the Premier League title in 1995/96 season, the Magpies signed Shearer in the hope he could fire them to league glory.
Unfortunately, they best they could conjure up was another second-place finish the following year.