There's been only one big striker signing this season, really. I mean yes, Neymar has gone to Barcelona and Radamel Falcao has cashed in at Monaco, but what has everybody talking about, from Newham to Newcastle, is that England's big ponytail is signed and fit for this season.
This really is an important season for Andy Carroll. The spearhead of Sam Allardyce's traditional, physical footballing strategy, the powerful no. 9 will be looking to make a big impression this year.
Not only has he still got a lot to prove to the public after his unhappy time at Anfield, he has to keep his fitness and form on top level to remind Roy Hodgson why he should be demanding a seat on that fateful plane to Brazil next year.
With the England short of a world-class forward, excepting Wayne Rooney, Carroll is an exciting alternative. Defences struggle to cope with the tenacious forward, and with a strong left foot and good technical ability, he is more than just an aerial threat.
Okay, I think we can accept he isn't the English Zlatan Ibrahimovic, but his teammate Joe Cole backs him to be just as successful as his ex-colleague, Didier Drogba.
We've seen he is able to bag goals on the international stage, and considering the vast numbers of past, skilful forwards flooding European football he may be an effective and refreshing attacking choice for Roy.
It may not be the most illustrious deal of the summer window, but Carroll's move is a key deal for both the London club and himself. West Ham have shown their intent to assert themselves as a top flight stalwart once again by breaking their transfer fee for the ex-Liverpool man.
So long as he keeps himself in good shape, there is no reason Carroll can't deliver on his price. Should he do this, he will prove to the Premier League that he is the missing piece to the England striker puzzle, and finally solution to Hodgson's selection headache.
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