Arsenal have done everything apart from what was promised this summer.
At the beginning of the summer the club published figures and would boast about their new-found financial muscle. Ivan Gazidis said that Arsenal could do even more than pay £25m for one player and then go on to pay him in excess of £250,000-per-week.
So, why has that not happened so far? What has kept the club from signing the big names that were promised?
Arsene Wenger could be in-part to blame. At moments in many transfer sagas, including the one that involved Gonzalo Higuain, Wenger would 'stutter' in his attempts to sign the player. At times he would want to wait a while longer before giving the player the contract or before agreeing terms. This would eventually cripple Arsenal.
The Gunners were so close to signing Higuain and his father himself said that the club wanted the player and were offering him a deal. However, the club stalled and waited until competition arrived in the form of Napoli and soon the price went up 'too high' at which point Wenger didn't want to pay.
Stalling like this in what was a supposed pursuit of 'other targets' that haven't signed for the club was unwise and unprofessional. Higuain's move to Arsenal looked 99.9% completed, but Wenger wanted to wait and see what could happen.
What he can now look back on is no new additions, which Mikel Arteta has said the team are 'desperate' for. Wenger is a manager that at several moments in this transfer window has lacked the decisiveness to sign the players that he wants, and as a result was beaten to it.
The phrase goes by the early bird getting the worm, Wenger hypothetically is the bird that got there first, waited for a better spot only to find they had all been taken. In part then we must point the finger at Wenger.
However, Gazidis must be held culpable as well as his remarks have only raised the hopes of fans, and has been a stupid business move on all fronts.
As Arsenal were supposedly chasing Wayne Rooney his claims of the club being able to finance moves has dashed the hopes of new arrivals. Couple a stingy manager and a club that knows that Arsenal has financial flexibility means that the asking price can only go up.
Manchester City forward Stevan Jovetic is the best example of this. City needed only to pay £22m for his services, while the Gunners were asked to cough up £30m earlier in the transfer window.
Gazidis's lack of skills on the negotiating table and his statements in the press meant that Arsenal were no longer willing to give further money than the price they fixed on a player.
He was unable to drive the price down and while giving a masquerade of Arsenal's abilities he had just shot himself in the foot.
The Higuain saga is the same thing: inability to negotiate a price quickly and while boasting of his abilities, Real would want more money. To do this as a businessman is embarrassing and if the transfer window ends up in failure - fingers should be pointed at him.
The Arsenal faithful deserved action, not words, and Gazidis's inability to do that means Arsenal may have no high-profile arrival and will just be an also-ran as has become the custom in recent years.
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