West Bromwich Albion have been looking to strengthen their attacking options in recent weeks, and it is understood that Matej Vydra would fit the bill.
The 21-year-old spent the entirety of the last campaign out on loan with Championship side Watford, where he excelled with 20 goals as the Hornets narrowly missed out on promotion to the Premier League.
He has struggled for first-team opportunities with Udinese since moving from Banik Ostrava in 2010 and West Brom will now be hoping to persuade the Italian club to allow the Czech to move to the Hawthorns for one season.
While boss Steve Clarke has bolstered his forward line with the acquisition of Nicolas Anelka, with the Frenchman starting his career at the Midlands club in impressive fashion after notching seven goals in as many pre-season games, he will be without the services of Romelu Lukaku, who returned to parent club Chelsea over the summer after leading the line for West Brom last season and Peter Odemwingie - also heading for the exit door.
The Baggies had been linked with former Chelsea frontman Salomon Kalou, but Clarke added that a deal to bring the Lille forward to the Hawthorns is dead in the water.
Udinese are keen to keep hold of Vydra but are prepared to let the 21-year-old spend another season out on loan in England.
They may have to move quickly, however, as the Czech Republic international has also been mentioned as targets for Premier League rivals Sunderland and West Ham during this transfer window.
Clarke also confirmed that West Brom are interested in ending Scott Sinclair’s Manchester City nightmare.
The 24-year-old winger joined the Citizens from Swansea last summer, but made just 11 appearances in the Premier League and is not in the plans of new manager Manuel Pellegrini.
"We’ve made an enquiry to Manchester City," Clarke told the Birmingham Mail.
"There are discussions between the two clubs but beyond that there is nothing to report."
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