West Brom have beaten off competition from Sunderland and West Ham to sign Czech international Matej Vydra from Udinese on a season-long loan deal.
The striker impressed at Watford last season, scoring 20 league goals last campaign which earned him the title of Championship Player of the Season, as well as a brace in the play-off semi-final against Leicester.
"He had a really good year with Watford and we believe he's got the qualities to score goals at a higher level," said Albion's head coach Steve Clarke.
Vydra has become the Baggies fourth summer signing, after defender Diego Lugano and veteran striker Nicolas Anelka joined from Paris Saint-Germain and Juventus respectively, and left-back Goran Popov was re-loaned from Dynamo Kyiv.
"We had Matej watched throughout last season. As well as some excellent scouting reports, we had some really good feedback from within Watford about Matej as both a player and person," added the Baggies boss.
Vydra has already appeared at every level from under-16 upwards for his native Czech Republic, and has scored two goals in seven appearances for the national team.
Not only that, but he has impressed in pre-season for Udinese, netting on more than one occasion for the Serie A outfit.
"I've said previously we're a bit light in the forward areas and Matej will increase competition for places," Clarke concluded.
"He's another good quality striker to add to the other three senior forwards we have here."
Vydra will be tasked with replacing the goals of Romelu Lukaku, who returned to his parent club Chelsea at the end of last season.
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