Manchester United desperately want to strengthen their weak midfield. David Moyes badly needs to make a marquee signing to convince fans that they can retain the Premier League title. And Luka Modric needs to leave Real Madrid to guarantee himself first-team football for this season.
So, with all that in mind, it makes perfect sense for the Red Devils to put all their efforts into prising the Croatia international away from the Bernabeu and to Old Trafford before the transfer window slams shut on September 2.
United have wasted far too much time this summer chasing unrealistic transfer targets. Cristiano Ronaldo isn't coming back to Old Trafford, Gareth Bale has his heart set on Real Madrid, Thiago Alcantara was always going to Bayern Munich once Pep Guardiola intervened, while Barcelona have made it abundantly clear that Cesc Fabregas is not for sale - yet Edward Woodward and co. still persist.
Even the player himself has categorically stated that he wants to prove himself at his boyhood club - the club he loves - and why wouldn't he?
But Modric, who excelled during his four-year stint with Tottenham, is an attainable target.
It's true that he has featured prominently for Los Blancos under new coach Carlo Ancelotti in pre-season - and the ex-Chelsea boss may well hold Modric in high regard - but this season he faces even more competition for places following the big-money purchases of Isco and Asier Illarramendi.
A player of his quality should not be wasting precious time in his career sitting on a bench - even if it is the Real Madrid bench.
The 27-year-old is approaching his peak years and would be guaranteed a starting place with Manchester United - the reigning Premier League champions who have reached three more Champions League finals than Real Madrid since 2003 and are starting a new and exciting era under a talented coach.
It could even be argued that Modric would be a better fit for United than Fabregas.
Modric is best used in a deeper role than the Spanish World Cup winner; he is not a No. 10 - a position where United already have strength in depth - despite being deployed in that position by Jose Mourinho on occasions last season.
He is the perfect link between defence and attack: a player who can retain possession, create goals and spray passes around the pitch with Paul Scholes-like accuracy.
With doubts over Real Madrid's ability to fund a world-record deal for Bale - the Spanish giants' number one transfer target - a significant lump sum of cash from the Red Devils for Modric would suit all parties.
Real Madrid can step up their Bale pursuit, Manchester United have a world-class midfielder in their ranks, and Modric can add some medals to his collection at Old Trafford.