Tottenham have spent nearly £60 million this transfer window, only being out-spent by title contenders Manchester City. But what has triggered the sudden increase in expenditure?
One of the main causes is Gareth Bale. Daniel Levy, the Spurs chairman, has two options - either show a certain level of ambition for Bale to stay or sell Bale and use the money on players such as Roberto Soldado, Paulinho, Etienne Capoue and Nacer Chadli.
However, Real Madrid are yet to agree a fee for the Welsh winger so it is likely that Levy is attempting to convince Bale to stay by buying world class forwards like Soldado.
The transfer of Soldado surprised many because of the price tag of £26 million and the age the experience forward - 28. However, a world class striker is something Tottenham have been needing since Dimitar Berbatov left controversially for Manchester United. After losing out on Champions League qualification by one point last season, a 20-goal forward could easily have secured it for them.
Along with needing a striker, the North London club lacked depth in the squad after the departures of Rafael Van Der Vaart and Luka Modric left them lacking quality in midfield.
So Spurs bought Paulinho and Capoue to combat the problem. Paulihno - a starter for the Brazil national team - has goals and assists as a part of his game can also play a defensive role, similar to Capoue.
With Sandro still recovering from a injury he suffered seven months ago, a defensive midfielder was sorely needed. Capoue joined for £9 million and made 84 interceptions last season.
With all these signings and intentions of keeping Gareth Bale, Spurs are showing a clear sign of ambition and will surely be aiming for fourth place at least.
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