India's cricket captain Mahendra Singh Dhoni has been roped in to be the brand ambassador for the English Premier League in India, according to STAR Sports.
Dhoni's fascination for football and especially the EPL has never been a secret with him often stating that he thinks he might have become a footballer if he hadn't gotten into cricket in his earlier days in Kharagpur.
"I am an acid EPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with EPL during weekends," said Dhoni.
"Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches.
"I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well," he added.
The campaign is set to show MS Dhoni as an ardent EPL fan, often glued to the television on match days with his friends and family searching for the star cricketer elsewhere.
It is a major initiative by STAR Sports and is set to be a huge hit in India with many Indians worshipping India's richest sportsman. It could also bump up Manchester United's fan base in India with Mahendra Singh Dhoni being an ardent Manchester United fan.
Star Sports have taken many other initiatives to promote the English Premier League in India having launched a channel that telecasts the league with hindi commentary in order to boost the sport in a cricket crazy nation.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/130seMa
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.