Jose Mourinho wants his Chelsea side to show no mercy to their opponents this season.
The Portuguese coach, who returned to Stamford Bridge this summer, has urged his players to "destroy" teams when they get the chance - rather than ending matches content with a one or two-goal victory.
Mourinho's comments come three days after Chelsea's 2-0 home win over newly-promoted Hull City - a modest scoreline considering their breathtaking start to the match - and hours before the Blues host Aston Villa in their second match of the new campaign.
Chelsea obliterated Villa 8-0 last season, and Mourinho expects his players to boost their goal difference again if the chance arises.
“We want to win matches," Mourinho told the Express. "But what I would like is that, when we have the chance to destroy teams – beat them by three, four or five goals – we do it.
“Because if someone else in this league has the chance to do it to you, they will not forgive. They will give you nothing. If they feel that they can do it to you, they will.
“So when you can show that you are much better than the other team, you have to do that. Because when you are in trouble, they will smash you.”
Chelsea have the chance to go three points top of the Premier League tonight - although so do their opponents, who recorded a surprise 3-1 victory away at Arsenal on Saturday.
Mourinho then takes his side to Old Trafford to face Manchester United on Monday, before renewing his rivalry with old foe Pep Guardiola in next Friday's Super Cup clash against European champions Bayern Munich.