GiveMeSport, the next generation of sport publisher, have announced the intention to increase their sports desk by 50 percent in order to cope with the growing demand for content.
Despite having only been launched in February 2013, GiveMeSport has already grown into the UK's third highest ranked sports website in terms of reach, having attracted 18 million visits in the month of July.
With the website increasing by 20 percent month-on-month, there is now the requirement to recruit five new full-time sports writers, while other publishers are being forced to make drastic cut-backs.
Only this summer, The Independent group of newspapers - including The Independent and Evening Standard - made 27 compulsory redundancies, including five senior members of the sports desk.
These layoffs were described as 'the demise of British sports journalism', but GiveMeSport are showing a willingness to follow a different path and invest significantly in the country's best young sports writers.
“With so many publishers laying off staff at the moment, it’s great to be bucking the trend and be in a position where we are hiring not firing," said GiveMeSport co-founder Nick Thain.
"When we set up GiveMeSport we had one clear aim – to deliver the content sports fans wanted to read, rather than content that had been chosen to suit a particular editor’s or publisher’s agenda."
He added: "There is a lot of sports writing talent out there at the moment that isn’t being given the chance to shine and we’re looking forward to bringing a few more of those bright stars into the fold as we look to take GiveMeSport to the next level.”