It's an unsavoury but seemingly necessary part of the modern game. Yep, we're talking about sponsorship deals.
Small clubs who once represented local people in a community are now flogged as brands to the far corners of the globe - Manchester United started life as group of railwaymen looking to keep fit. It's hard to imagine that they envisaged having an official noodle partner in the Far East.
Sadly that is the way of the world and it barely caused a raised eyebrow when the Red Devils announced earlier today that they had reached an agreement with Apollo Tyres to be Official Tyre Partner in UK and India. Most fans would prefer an official partner to Michael Carrick or Robin van Persie, but this will have to do for now.
But it's not only Manchester United who are selling their soul, sorry brand, around the world for a few quid, no no no. Chelsea have an official card payment partner in Ghana, Kenya, Tanzania, Zimbabwe, Zambia and Uganda, while Spurs are comfortably snuggled up with StubHub, effectively endorsing and promoting ticket touting at the expense of their fans while lining their own pockets.
Fancy seeing which Premier League clubs are doing all they can to sell out? Right this way….