David Moyes faces the unenviable task of succeeding Sir Alex Ferguson at Manchester United.
Naturally, as the world’s most instantly recognisable footballing brand, hardly a day goes by without a player being linked with the club name. However, it is imperative that Moyes maintains the winning culture developed at the club by his legendary predecessor before anything else.
Sir Alex’s lengthy term at the club saw him collect an array of silverware, including 13 Premier League titles and two Champions League winner medals, catapulting the club into a period of domestic dominance lasting over two decades.
Moyes has inherited Sir Alex’s last title-winning squad, and will undoubtedly look to improve his squad through the use of transfers, particularly with the much-needed midfield reinforcements.
However, it should remain within in his musings that before him lies a club valued at over £2 billion (via Forbes), a club that has housed the likes of George Best, Sir Bobby Charlton, Eric Cantona and Cristiano Ronaldo, a club that has enjoyed being England’s premier club for decades.
High standards, lofty expectations are the norm, a far cry from life at Everton. And David Moyes is the man responsible for both the club’s immediate and long-term future.
As expected, the summer transfer windows sees Moyes’ club linked with Marouane Fellaini, Luka Modric and the likes. But what is it that attracts the aforementioned talent to the hallowed Theatre of Dreams?
Is it the lure of playing for the biggest club in England? Is it the allure of having Manchester United on their CV when they retire? Is it to be associated with past and present legends of the fabled club? Is it all three?
Sir Alex’s farewell speech brought many a tear to the eyes of the Old Trafford faithful. However, attention is due to the subliminal message towards the conclusion of his speech:
“…don’t ever let yourself down. The expectation is always there.”
Borussia Dortmund achieved a superior season to Manchester United in 2012/13, and are still arguably in better form at present time. However, it’s the Red Devils that hold the attraction factor that lures big-name stars to the club, whereas Dortmund seem to be struggling to hold onto some of their key players.
The above is the fruit of Sir Alex Ferguson’s laborious work, performed over 26 years to restore the Manchester United name.
And so, it is crucial that David Moyes pampers, grooms and maintains the winning culture developed at Manchester United for two decades by his predecessor. This is a team with pedigree and a fierce reputation. Winning is mandatory.
Prospective transfer targets are aware of the magnitude and rank of the club, and expectations are prodigious. Moyes must hold the high expectations of Sir Alex against all his employees. No one should be bigger than the club, from Wayne Rooney, all the way down to Ben Pearson.
Because should the carefully engineered winning atmosphere linger, the success will assuredly follow suit.
To quote a great man, "the expectation is always there”.
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