Liverpool's PR sector have landed the club in hot water, after playing along with jokes about the Munich air disaster.
Distasteful jokes about the 1958 infamous air crash involving Manchester United and the 'Busby Babes' have long been thrown by segments of the Liverpool support, but the fact that the club's official Twitter page got involved is seen by many to be a step too far.
After one Liverpool fan tweeted a list of songs that have been adapted in the past to mock the disaster that claimed the lives of Duncan Edwards and co, the LFC official Twitter page responded as though it were playing along with the joke.
The tweet from the fan read: "Come fly with me," relating directly to the accident, “Always look on the bright side of life” which is has had its lyrics changed to: “Always look on the runway for ice," and “I like to move it, move it“, which has since been adapted to: “I like to Munich, Munich”.
Rather than quash the attempts at the a sick joke however, @LFC responded with: "Have you been sneaking a look at the dressing room Ipod?"
The tweet was removed shortly after it was posted, but not before receiving rightful criticism from all those who saw it.
It remains to be seen if the club will issue and apology or not, but Liverpool will certainly have to accept responsibility for an incredibly controversial blunder on their part.