Real Madrid possess some of the best attacking talent in world football, and with the squad having gelled over the last three years and the apparently imminent arrival of Gareth Bale, surely it's time the club from the Spanish capital go two steps further and finally lift Real's 10th European Cup?
It's believed that there is a 'breath of fresh air' at Real since the departure of Jose Mourinho. The Portuguese was replaced by former Chelsea, Milan and PSG coach Carlo Ancelotti this summer.
The Special One was in charge for three years at the Santiago Bernabeu, losing in three Champions League semi-finals. With the appointment of Ancelotti, Madrid have a man who can match their former manager's European credentials.
The Italian has won the competition twice as a player and twice as a manager - all with Milan. With a calm head on his shoulders, Ancelotti, who managed to win the double with Chelsea, will create a smooth atmosphere at his new club and could easily be the man to push Real through to their first final since 2002.
The current Madrid side have been together for a significant time now, with players like Mesut Ozil, Angel di Maria and Sami Khedira now fully integrated into the squad as well as the increasingly improving Raphael Varane at the back and the notable addition of Gareth Bale yet to come. Surely this is the season that Madrid make the final?
What will be the priority for the Real Madrid board?
Barcelona won La Liga by 15 points last season ahead of second-placed Madrid. Real's title charge lost its spark before the halfway point and the rest of the season was played out amidst Mourinho-related controversies.
However, they still managed their third consecutive Champions League semi-final, losing 4-3 on aggregate. If their first-leg display against Borussia Dortmund wasn't so poor defensively then Madrid would have gone through. This is the area where they must improve.
The team plays around Cristiano Ronaldo but with Bale on the opposite wing, it will be hard for any defence to stop that sort of attacking force.
Madrid are in Group B along with Juventus, Copenhagen and last season's quarter-final opponents Galatasaray. It's not the easiest group, but Madrid should make it through to the next stage.
They have unfinished business with Bayern Munich, Barcelona and Borussia Dortmund after all three sent Real packing in their semi-final clashes. They are also capable of beating any of the other teams in this year's competition.
If this writer was putting money on this year's winner, it would be Real Madrid.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/130seMa