The ink is barely dry on Gareth Bale's contract with Real Madrid but is already encountering potential problems to his progression and success at the Santiago Bernabeu.
It is not his fault, but Bale's world record £86million move to Real Madrid is causing problems with the club's players fans and the city's media, the consequences of which he may end up having to bear.
Bale presentation to the Santiago Bernabeu crowd was going rather well; he was waving to the crowd, they were loving it; he did some kick-ups, that didn't go quite as well. The problems started with the breaking news that Mesut Özil was on the verge of completing a move to Arsenal.
Then a large proportion of the nearly 30,000 in attendance started chanting at Real Madrid president Florentino Perez, urging him not to sell the German international. It was too late though, the wheels of transfer progress were in motion and there was no going back.
The Gunners made the £42.5million record signing and were immediately called title contenders by Chelsea manager Jose Mourinho, something Arsene Wenger's side had not been for a while.
Poor old Bale, just a day after his glorious presentation people were already annoyed by the departure of a player his transfer caused, not least his new teammates.
Sergio Ramos openly criticised the decision: "Mesut is a different player. If it was up to me he would be one of the last players to go. But he and the club have made their decision and I can only wish him the best."
While international teammate Sami Khedira was not happy about it: "Personally, I regret that he leaves. It's a loss because I think that Mesut can make the difference."
New signing Isco was "surprised", Alvaro Arbeloa thought it was "a joke" when Özil told him and, uh-oh, Cristiano Ronaldo reportedly told Portugal teammates: "I am angry about Özil's transfer".
While signing Bale and subsequently selling Özil are separate points and have nothing to do with the Welshman, it would not be a huge surprise if a slow start to the season for the new boy meant the latter of the two transfers caused him to receive some undue criticisms.
'The Golden Boy has gone and his replacement his no good' type of thing; Bale will have to do all he can to ignore any overlapping of emotions and try to get on with his game. The 24-year-old will not begin his Real Madrid in the best of circumstances either.
With not much of a pre-season behind him and no appearance for a month, it is going to take time for Bale to get back in the groove on the pitch, never mind the task of settling into a new country and culture.
The furore over Özil's departure was front page news in Madrid on Wednesday and Bale's glorious arrival has already been overshadowed. Tough times ahead.