When David Moyes and Ed Woodward began their new jobs on 1 July after taking over from Sir Alex Ferguson and David Gill respectively, a new era dawned at Old Trafford.
However, the traditions of the club will be kept the same and the two new men would continue from where Sir Alex and David left off.
Unfortunately that's not been the case in terms of transfer dealings. Under Sir Alex and David business was done before the season started. Only Dimitar Berbatov's transfer in 2008 was left until deadline day. Even Robin van Persie's £24 million move from Arsenal was at least completed four days before United's first game against Everton.
Sir Alex would call Gill and say: 'I need that player, can you get him for me?', and Gill would get him. A world class player comes available and Manchester United do their die-hard best to get him, but as we know things are different now with Sir Alex and David Gill gone.
New chief executive Ed Woodward, a man who has won plaudits for many sponsorship deals he has got for Manchester United and is a great marketing man. However, this is a different kettle of fish and the fact David Moyes is in charge seems to have effected the whole window for United.
While United have signed more sponsorship deals than players this summer, we must say that they have tried but the fact of the matter is they've dealt with it like teenagers playing on manager mode on their FIFA video games. So lets cast our minds back six or eight weeks ago...
First was the 'interest' in Barcelona's Thiago. We knew that Moyes was keen on the Barcelona playmaker however there was simply no urgency and when Bayern Munich came calling it was done in a flash.
Failure to come up with a solid bid put an end to any deal - a mere inquiry simply wasn't enough. Staying with Barcelona, there was the surprise pursuit of Cesc Fabregas. When you look at the facts, they are massively stacked against Manchester United here.
Arsenal have first refusal on the player and a buy-back clause. Plus the player was happy at the club and Woodward only comes up with £25 million offer which was immediately knocked back.
With two more bids (£30 million and £35 million) being turned down again, Ed and David finally got the message and gave up. The least they could have done was begin with a more realistic bid and we may of had a fighting chance, but it turns out we wasted time and all of sudden August had arrived.
This is where it started getting desperate. Reports from Galatasaray officials said United failed in a bid for Wesley Sneijder, where United fell short of the asking price. Then Marouane Fellaini's clause expires and from being up for grabs for £22 million it will now take a lot more money.
This is one of Moyes' former players and we all know that Manchester United are interested in him and Leighton Baines, but like Thiago, there has been minimal activity due to the focus of Fabregas, which was always going to be harder.
This one could have been done early and then we could have gone for other targets, instead a a quite pathetic £28 million bid for both Baines and Fellaini went in and was again immediately turned down.
A running theme from United it seems so far this window - falling short. Eventually an improved £36 million bid comes in for both but again didn't match up to the valuation.
Reason to perhaps why United kept falling short was because they were confident that if Gareth Bale's transfer to Madrid went through that they could go for Cristiano Ronaldo, however in mine and most pundits/fans' opinion, Woodward doesn't know what he's doing and is not as respected as Gill and Sir Alex were in this business.
With deadline day looming, two more players came into the fold when a £10 million bid for Daniele De Rossi was rejected because Roma had already sold Erik Lamela and Pablo Osvaldo, so don't need to sell. Yet another mistake by Woodward. And then there's the £25 million bid for Ander Herrera of Athletic Bilbao, despite his buy-out clause being £31 million.
Finally, with minutes to spare on deadline day and with the help of a transfer request, Manchester United capture Fellaini for £27.5 million, £4 million more than they could have got him for just a few weeks prior.
But nevertheless, a transfer at last and for a moment we thought it was two, but again United left it too late and Fabio Coentrao was left in tears as his proposed loan move to the Champions collapsed.
So plenty of food for thought and lessons to be learned for the new hierarchy at United. Come next summer, things need to change or else we could really see a decline in this fantastic club.
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