New Football Association Chairman Greg Dyke is not expecting England to win the 2014 World Cup in Brazil.
At a conference on Wednesday, Dyke outlined his aims for the England team, including reaching the semi-finals at Euro 2020 and winning the 2022 World Cup in Qatar.
But he later told BBC's Today programme that he was not going to be unrealistic about next year's show-piece event in South America.
"I don't think anyone realistically thinks we are going to win the World Cup in Brazil," he said.
"It doesn't mean we can't do well in Brazil as long as we qualify."
Having been knocked out of the last major international tournament - Euro 2012 - at the quarter-final stage, England are now facing a battle to qualify for Brazil.
The coming week sees Roy Hodgson's team face Moldova at Wembley on Friday and Ukraine in Kiev on Tuesday in two key World Cup qualifiers in Group H.
England are currently second in the group having played six matches, two points behind Montenegro who have played one more, with San Marino and Poland completing the line-up of teams.
Successful qualification is expected, and would mean England had not missed out on a World Cup since 1994. However, expectations for England's hopes in Brazil are not over the top.
"I asked a bunch of journalists what would be seen as doing well in Brazil," said Dyke.
"The consensus was if we reach the quarter-finals we'll do very well. That's not to say we can't win. But let's not kid ourselves, it's pretty hard to win in Latin America anyway for a European side.
"We're certainly not going to go there as odds-on favourites, that's for sure. Obviously, I thought about that, I discussed it with Roy Hodgson.
"He knows that we want to do the best we can possibly do at every tournament and I believe we will qualify for Brazil and we can do OK."
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