All the hustle and bustle this summer around Real Madrid was about Gareth Bale and the massive fee which was paid for the Welsh Wizard.
However it's ultimately another of Real's new recruits that could prove to be the key for their success.
Francisco Román Alarcón Suárez, more commonly known as Isco, has become one of the best attacking midfielders in the world.
A product of Valencia's youth academy, Isco impressed for Valencia B and was sold to Malaga in 2011, who activated his release clause, worth €6million.
At Malaga the Spaniard immediately became part of Manuel Pellegrini's starting XI and in his first season he scored five goals, assisted five more and helped Malaga to qualify for the Champions League.
Season 2012-13 was Isco's entrance to the big stage of football and we saw he can handle the pressure.
After Santi Cazorla was sold to Arsenal, Isco had to take his place and become Malaga's leader in their first Champions League campaign. The midfielder did not disappoint.
He started with a brace against Zenit Saint Petersburg and helped Malaga to beat Real Madrid for the first time in 29 years, scoring the first goal in the process.
Last December he won the 'Golden Boy' award, beating the likes of Stephan El Shaarawy and Thibaut Courtois.
At the end of January he proceeded to sign a new five-year contract with Malaga. His buyout clause was set at €35million.
Despite that, Real Madrid came knocking and got who they wanted again.
Isco was sold for €30million to Los Merengues and became the first signing under Carlo Ancelotti's stewardship.
He was the reason why Mesut Özil and Kaka were left on the bench in the opening games, and then sold to Arsenal and Milan respectively.
Isco started the season with a goal and an assist against Real Betis and a brace against Athletic Bilbao.
He has started the season with fanfares, and could be the driving force in Real Madrid's push for a 10th Champions League trophy.
All the pomp and hype may have been surrounding Gareth Bale, but Isco may just be the missing ingredient to turn this Madrid side into world-beaters.
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