£630m - yes, that is the record breaking amount Premier League clubs have spent this summer eclipsing the £490m spent in the previous summer transfer window.
But it is now time to stop talking about money and start talking about football.
As we head into the international break, squads have been submitted and managers must make do with the players they have at their disposal, at least until the opening of the January transfer window.
In the first part of the Premier League 2013/2014 Predictions, we focus on Arsenal, Aston Villa, newcomers Cardiff City and Chelsea, to see how they shape up and predict where they will finish at the end of the season.
After failing to sign Gonzalo Higuain and Luis Suarez, Arsenal broke their transfer record on deadline day to sign German international Mesut Ozil from Real Madrid for a reported £42.4m.
This could go a long way in appeasing Arsenal fans who were longing for a marquee signing. Ozil is a player with terrific vision and ball control and should have no trouble fitting into an Arsenal side who like to pass the ball about.
The return of Mathieu Flamini also adds competition to the Arsenal midfield with the injury prone Jack Wilshere and Tomas Rosicky and the inconsistent Aaron Ramsey (who is in pretty good form right now) also in the fight.
Expect Emiliano Viviano, signed from Palermo on a season long loan, to compete with Wojciech Szczesny for a place in goal.
The defensive partnership of Laurent Koscielny and Per Mertesacker is strengthening by the day. Olivier Giroud also looks more of a threat in front of goal. Despite signing Ozil, Santi Cazorla could have a big role to play if Arsenal are to finish in the top four, which might not happen this time round.
Key Player - Mesut Ozil
Predicted Finish - 5th
After narrowly avoiding the drop last season, Paul Lambert set about strengthening his Aston Villa squad very early in the transfer window.
Jores Okore and Antonio Luna could prove to be astute buys for a Villa defence which leaked goals last season in Ron Vlaar's absence through injury.
Leandro Bacuna and Libor Kozak will look to improve The Villans' potency in the final third. Ashley Westwood and the ever improving Fabian Delph will make for a dynamic midfield.
But their biggest success story this summer is managing to keep hold of Christian Benteke, who has already scored three goals in the opening three games.
Lambert has put together a young and energetic counter-attacking team which could surprise many this season. Expect a much improved Aston Villa.
Key Player - Christian Benteke
Predicted Finish - 9th
Having secured promotion to the top flight by winning the Championship last season, Cardiff have considerably bolstered their ranks in the transfer window to stand a chance of staying in the Premier League.
Steven Caulker is one of the most promising young defenders in the country and will certainly be a good addition to the Cardiff defence.
Midfield enforcer Gary Medel, signed from La Liga side Sevilla, will relish the tough tackling nature of the Premier League. Young Danish striker Andreas Cornelius and deadline day buy Peter Odemwingie add to the firepower up front as without goals Cardiff's chances of survival will be slim.
And they have already proven they are capable of causing upsets as seen in their 3-2 win over Manchester City.
In Malky Mackay, they have a young, talented manager, who is not afraid to make changes when required and expect his side to narrowly avoid the drop this season.
Key Player - Steven Caulker
Predicted Finish - 16th
The return of the Special One, Jose Mourinho, to the Chelsea hot-seat coincided with a less than typical transfer window for the Blues.
They did not exactly splurge to buy new players and they also managed to cut down their wage bill by offloading fringe players and those past their prime.
Their attack, which wasn't half bad last season, has improved even further with additions of Willian, Andre Schurrle and Samuel Eto'o. Mark Schwarzer will be a more than able deputy to Petr Cech and young Marco van Ginkel is considered one of the rising stars of Dutch football.
Mourinho's teams are known to be solid in their approach play and extremely lethal on the counter-attack.
They are also known for their winning mentality, which is exactly what Chelsea are after this season, and though it will be tough, they have what it takes to be crowned Kings of England.
Key Player - Oscar
Predicted Finish - Champions