It was a record breaking transfer window in more ways than one this summer - while Gareth Bale was busy becoming the world's most expensive player, GiveMeSport clocked up a massive 2.79 billion views across social media channels.
Having established its position as the second largest dedicated sports website in the UK earlier last month, GiveMeSport announced its intention to battle Sky Sports for the number one spot.
And the fast-growing site has smashed through another milestone on its way to the top, with more than 2.5 billion impressions across social media channels like Facebook over the summer window.
GiveMeSport aims to give readers the content they want to view, and the fans responded in their millions over the transfer season with 1.1 million engagements - including likes, shares, and comments - on GiveMeSport articles.
For GiveMeSport co-founder Nick Thain, that's all part of the plan.
"We set up GiveMeSport to provide sports fans with the content they want, when and where they want it," he said.
"We don't try and cover everything - we understand that our readers want to 'snack' on content on social media, and to get involved in the big conversations."
Whether that's Arsenal's deadline day swoop for Real Madrid star Mesut Ozil or the latest updates on Wayne Rooney's injury situation, sports fans are flocking to GiveMeSport for the latest news and views.
"Since our re-launch in February, we've been privileged enough to break hundreds of exclusives as a result of the strong relationships we've formed with sports stars over the past four years," said co-founder Jae Chalfin.
"According to GMR Marketing, 41 per cent of sports fans get their news and highlights through social media. This shows no sign of slowing down.
"GiveMeSport is all about giving fans the information they want and making it easier for them to share it with their friends and these latest figures show that so far we seem to be winning."
The publisher topped 18 million visits in July - including 8 million unique - thanks to a combination of rapid loading times and this fresh approach to content.