Whilst the West suffers from arid times economically, an ever growing trend seems to have many football teams bucking the trend and spending big at every occasion.
A lot of what is happening within the European game is rooted far out of sight in oil rich Eastern countries, but is there really any shock in this? After all, Qatar, a country with just over two million people, is hosting footballs biggest competition in 2022, the World Cup.
Eastern investment has gained particular interest since it transformed teams with seemingly little chance of domestic or European success into the ones which fans all over the globe support. The success experienced by Manchester City being one of the most prominent examples of this.
What was achieved by the UAE and Abu Dhabi based Sheikh Mansour was seemingly noted by the Qatar Investment Authority as in 2011 they sought out the perfect city and team combination. The group purchased Paris Saint-Germain and has since guided them to league success through the acquisitions of players such as Zlatan Ibrahimovic.
However, the investment from the East stretches much further than buying the clubs themselves. We have seen stadium names being changed for endless pots of money from large Eastern companies and, most recently, the sponsorship of Barcelona by the Qatar foundation.
So the questions that arises are the investments listed above purely based on intelligent decisions in order to bring football into the public eye within Qatar and to highlight the commitment the East has to Europe's most loved sport?
Or is this simply a case of powerful men playing chess with our favourite game? Either way, what the investment has actually brought to the modern game is excitement and unpredictability mixed with what we all love, big name players being embroiled in transfer scenarios.
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