Football

Sports Minister backs continued reduction in ticket prices

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Sports Minister Hugh Robertson has described the reduction in average ticket prices across English football's top four divisions as "a good result" but insisted the trend must continue.

In a BBC Sport Price of Football study it was revealed that prices had fallen by up to 2.4% for the 2013-2014 season.

Five leagues in England, four in Scotland and the Women's Super League were consulted and the news comes as something of a relief for football fans after last year's study revealed an increase of 11% in ticket prices.

And Robertson thinks that the clubs have started to realise prices cannot continue to rise.

"It is good news for fans but it does come after a long period of incremental rises year on year," he told the BBC.

"The key thing is that it is replicated in years to come. I think clubs are beginning to understand what fans are going through and to adjust their prices accordingly.

"It's not for the Government to tell individual clubs where to price their tickets but I just hope clubs across the board seek to do all they can to make football an affordable pursuit for individuals and for families."

The study revealed that Arsenal continue to sell the most expensive tickets with a category A adult match-day ticket costing up to £126 and a season ticket priced at £1955.

At the other end of the Premier League price spectrum, Manchester City offer an adult season ticket for £299, the cheapest in the league.

Robertson also highlighted that fans who call for cheaper tickets may have to sacrifice seeing their clubs making big moves in the transfer market.

"If you look at a club like Arsenal, it has on the face of it, quite expensive season tickets," he added.

"But on the other hand they more than anyone else during the transfer window have been under huge pressure to buy more players.

"So it is a balance. And I think supporters have got to understand that if they want to see season ticket prices reduced that probably means that their club is not going to be the most active in the transfer window.

"But their is a balance here, and its up to clubs to weigh that up and get it right."

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This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

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