Manchester United have taken a leaf out of rivals Manchester City's book as they seek to improve the atmosphere at Old Trafford, according to The Sun.
The area provides pre-match entertainment, including live bands and even coaching sessions for children and fresh food.
United will hope that the project can bring in more revenue for the club as well as provide fans with a more rounded match-day experience.
Ear To the Ground, who are the company behind City's fanzone, have also been chosen by United to carry out the almost identical project which could have a direct effect on the football hotel that club legends, Ryan Giggs and Gary Neville, are due to open next door to the Theatre of Dreams next year.
However, the club will do well to match their noisy neighbours as City have already landed a lucrative sponsorship deal with BT Sport, reportedly worth seven figures over a three-year period, and the report suggests that United will themselves go looking for a similar deal as another way of increasing revenue.
The atmosphere inside Old Trafford has been the subject of opposition taunts for several years, which led to fans groups attempting to get a singing section inside the ground, in place of where the current away end is located.
These plans look a distant possibility though due to security fears which will involve relocating visiting supporters to the highest tier of the Sir Alex Ferguson stand.
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