The arrival of the transfer window divides opinion much like that of Marmite, you either love it or hate it.
In recent years, with the significance of TV giants Sky Sports has seen it followed almost religiously by many fans.
Managers for clubs across the world have mixed feelings as soon as the metaphorical open sign is displayed for all to see. For some it’s a sigh of relief, able to exercise the financial muscle they have in their armoury, to freely bring in the most exotic talent available. Others, a much more anxious time, players that have performed well begin to dislike everything about the city they currently inhabit, the nightlife isn't vibrant enough, the food doesn't have the taste of home and the weather is either too hot or too cold.
Money becomes the key motivator, fans desperately clinging on to every action 'He kissed the badge, he’s one of us that lad' but as shirts become kindle and forums are inundated with angry and teary messages of how 'Nobody is bigger than the club' it dawns upon us that Santiago Arevalo Rios Sanchez hasn't been raised in the Welsh Valleys as a boyhood Jack.
Social media has revolutionized football, it has enabled clubs to reach out and create global fan bases, however it has also became the breeding ground of a virus that has rotted itself into the core of Twitter.
ITK (In the know) are those that claim to have contacts within the game amongst clubs all around the globe, even those that are hundreds of miles from their actual location. As the clock strikes midnight and the window opens, not the one inside their bedroom but that of footballs market place, they dust off their laptops and PC's and the whirring of fans is the only sound to be heard.
Twitter then becomes a minefield of ridiculous rumours, Photoshop’s of players spotted at every transport hub across the UK and text messages off other agents leaking classified information as if it were a James Bond film.
Money is a key component in any transfer window that is unless the manager in charge is Arsene Wenger, in that case rummaging at the very deepest depths of the bargain bin is more than acceptable. Fans want their sides to sign the best players available on the market.
Forums and social networks are inundated with angry pleas for their clubs to sign Bale, Ronaldo and Suarez for a combined fee of £10million. Pictures are unearthed of the games heavyweights in a kit of their supported club, look he’s a boyhood fan he’s sure to join now are the cries.
Net spends; profit and the wage bill are now thrown around as if common language.
Fans battle in a top trumps battle calling out there wage bills and the lowest is victorious and the better ran club.
Sky Sports…ahh, where would we be without the omniscient and omnipresent news channel.
The transfer window is their festive period and Jim White is their Father Christmas, delivering out exclusives from the reliable sources they have nestled in all over the world like sleeper agents.
It’s hard to imagine a time without the Mega Corporation plastered all over our televisions, the money they have pumped into the game has sparked controversy amongst fans and media alike.
The transfer window obviously brings the close of it, deadline day. It’s a cult and the ring leader of this merry go round, Jim White.
Sky has managed to turn what should be a day for clubs to finish their business off into a full blown reality TV show.
Dawn, the bird’s melodies ringing through the air, throughout the country reporters placed strategically outside of stadia and training grounds hoping to get a glimpse of ins and outs throughout the day. Inside Sky’s plush studio the hosts apply their finishing touches and
down that ground latte to go LIVE!
The day goes on and deals continue to complete, the bar appears to shout directly at you in the bold yellow and black ‘Breaking News’ of course we all wish to know how Odemwingie’s agent is currently on the M6 Northbound.
The real heroes of this escapade are the reporters, they stand there in snow, hale or rain to bring us the news that somebody has just drove there Audi R8 into Tottenham’s training ground, the occupant unknown thanks to the invention of tinted windows.
As the hours pass the crowds behind them begin to grow, soon a large collection of hooded teenagers and grown men stand behind peering over the reporters shoulder. They begin to scream and swamp the reporter when any player is mentioned to be on their way to said club, regardless of their ability. They have to endure this all day; surely they deserve some sort of recognition, a knighthood. People have been honoured by the Queen for much less.
Once the circus is packed up and moved on until the next opening, the world of football is calm like the tranquil waters on a hot Mediterranean island.
I personally believe the transfer window has been highly dramatized to where it has become a farce, social media, new corporations and clubs themselves have made it a spectacle and no longer just a date placed in the calendar in football for clubs to strengthen their squads.
What are your opinions on the transfer window?
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