Manchester United have smashed the one million follower mark on their official Twitter account, less than three months after joining the social network, reports the Manchester Evening News.
The Premier League champions launched their feed to coincide with the retirement of Sir Alex Ferguson, who once famously branded Twitter 'a complete waste of time'.
After using the platform to help fans get behind the appointment of new manager David Moyes, the Old Trafford outfit's online presence has gone from strength to strength, with a rapid increase in followers.
The Red Devils still have some way to go to catch up with the likes of Barcelona (10m followers) and Real Madrid (8.8m) in the list of most popular football clubs on Twitter, but will have their sights set on Arsenal - the Premier League's most followed account - with their 2.8million fans, ahead of Chelsea and Liverpool.
Manchester United's social media team have plenty of reason to be encouraged though, with an unrivalled level of fan engagement, having received almost 800,000 retweets, and more than 630,000 mentions in the 71 days since launch.
Their follower count leaves them in 13th place in the Premier League Twitter table, with local rivals Manchester City three places above them with 1,191,651 subscribers, although the Citizens' account has been active far longer, since May 2009.